WHAT IS SOCIAL MEDIA OPTIMIZATION?
Social media optimization
(SMO)refers to a process of generating traffic for your brand awareness through social networking sites like Facebook, Linkedin, Twitter, Pinterest, and youtube. In general, it is a way of getting organic traffic rather than paid traffic. It is more likely to a search engine optimization, in SEO it refers to an optimizing a website or its content to acquire good ranking for highest clicks on the website with organic and Google friendly way. In another way, we can say it is all about your organic effort you make to get the highest ranking. However, we considered SMO in the way we consider SEO. Since SEO is an organic way to generate traffic and as well SMO is also an organic way to generate organic traffic.
The whole idea and goal of Social media marketing agency is to create eye-catching content, video, and photo to engage traffic and entices them to share our websites and application to their contacts. A basic example of engagement is to commenting, posting, and liking. That is how we can analyze what they are being attracted to our targeted audience.
WHAT IS SOCIAL MEDIA MARKETING
Social media marketing
(SMM) is the use of social channels like Facebook, LinkedIn, Twitter and YouTube but the difference between SMM and SMO is, paid and unpaid respectively.
See, the whole intention of SMM and SMO is to give traffic to brand but the Social media optimization is laid down inorganic process, where company do not need a spend any single penny but in Social media marketing an organization has to pay the desired amount which will be used in ads-campaign to get traffic and this traffic comes in un-organic traffic.
So, Social media marketing agency runs the desired campaign on different social media platforms to get traffic. In the social world, Facebook is the leading brand in the social industry so most of social media marketing company in Delhi use Facebook to generate traffic.
After reading above we have come to know that how SMM is different from SMO.